Early Halloween Confectionery Sales Coming In Strong

Cleveland — NCA revealed today that 2021 Halloween chocolate and candy sales have reached $324 million for the four weeks ending October 10, representing an increase of 48 percent versus the same time period in 2020, according to scan data from Information Resources, Inc. (IRI). In addition, sales for the time frame show an increase of 59.8 percent versus the same time period in 2019.

John Downs, NCA President & CEO, notes: “Chocolate and candy sales have come roaring back during the 2021 Halloween season as excitement continues to grow and consumers tell us they’re ready to celebrate. 82 percent of Americans say they plan to celebrate Halloween — including 93 percent of millennial parents. And retailers are going strong on Halloween displays this year, with iconic orange and black sets coming back in a big way. Up from 80 percent in 2020, 87 percent of people say they will purchase the same amount of — or more — Halloween candy this year. Which all makes sense, because what would the Halloween season be without chocolate and candy?”