Experiential Retailer It’Sugar Raises More Than $1.12M For Make-A-Wish


Fort Lauderdale, FL — Retailer It’Sugar has raised more than $1.12 million for Make-A-Wish through its Charity Lollipop Program. The company began selling its rainbow star-shaped Wish Pops in 2019 with the goal of reaching $1 million in donations. The Wish Pops are part of the company’s Charity Lollipop Program, which contributes a portion of the proceeds from lollipop sales.

“We are profoundly grateful to everyone who has supported It’Sugar’s Charity Lollipop Program over the years,” says Jarett Levan, It’Sugar CEO and president and CEO of BBX Capital. “We are proud to partner with Make-A-Wish to help children affected by critical illnesses and their families. Make-A-Wish is deeply aligned with our mission of providing an escape from everyday life, and we look forward to continuing our partnership with Make-A-Wish to give even more wishes to children.”

“Make-A-Wish is thrilled to celebrate this remarkable milestone with It’Sugar. We know that wishes can be a powerful and healing force in the lives of children with critical illnesses and their families, and partners like It’Sugar allow us to deliver the impact of a wish to more children and families when they need it most,” adds Leslie Motter, president & CEO of Make-A-Wish America.

To date, It’Sugar says it has donated more than $1.5 million to nonprofit organizations nationally through its Charity Lollipop Program.

Photo Caption: Lois Marino, Executive Director, BBX Capital Foundation, and Director of Community Engagement, BBX Capital Inc.; Jarett Levan, CEO of It’Sugar and President & CEO of BBX Capital; Justin Clinger, Assistant Vice President, Creative & Marketing for It’Sugar, and Make-A-Wish Board Member; and Leslie Motter, President & CEO of Make-A-Wish America