Fannie May Launches ‘Together Is Timeless’ Campaign

Fannie May Campaign

Chicago — Ferrero Group’s Fannie May Confection Brands, Inc. has unveiled a new brand campaign and tagline, Together Is Timeless.

According to the company, the campaign is rooted in the core belief that love and human connection have never been more powerful, and demonstrates a series of cherished moments that loved ones create with Fannie May. The brand has been sold in the midwest for more than 100 years, and is now available nationally with the recent launch of its direct-to-consumer website.

“Together Is Timeless showcases how Fannie May takes classic ingredients like caramel, pecans, grahams, marshmallows and chocolate, and brings them together to create something greater than the sum of their parts. Just like the memories that are made while celebrating with loved ones,” says Kari Fisch, senior brand manager, Fannie May. “We are very excited to unveil our new campaign and look forward to becoming a staple of family celebrations nationwide for decades to come.”

The first spot showcases families creating moments during the holiday season with Fannie May Pixies and the second highlights Fannie May S’mores Snack Mix and how loved ones can cherish time together enjoying the product.

The company says the Together Is Timeless campaign marks its first time advertising on YouTube. The spots will also appear on Facebook and Instagram, in addition to airing on select radio stations.