Ferrara Adds Seven Items To Line

Chicago — Ferrara Candy Co., Inc. revealed seven items to its line as part of the virtual NACS convenience store event this fall.

Under the Trolli brand, the company added berry lemonade to its Crunchy Crawlers item, which Ferrara claims has had nearly 10 percent sales growth year to date. The product will launch in April in 3.8-ounce peg bags with a SRP of $1, 4.25-ounce peg bags with a SRP of $1.79 and 6.3-ounce peg bags with a SRP of $2.29.

When it comes to the SweeTarts brand, the company notes it is growing at a rate of more than 11 percent, with ropes ranking as the brand’s best-selling SKU. To capitalize on the format, the company is adding SweeTarts Ropes Collisions — dual-flavored chewy candy ropes with a cream center in watermelon/berry flavor. Available nationwide in December, Ropes are available in 3.8-ounce peg bags with a SRP of $1, 3.5-ounce share packs with a SRP of $1.69; five-ounce bags with a SRP of $1.99; and nine-ounce laydown bags with a SRP of $3.49.  

In addition, the brand, which the company claims has 94 percent brand awareness, has had a graphics refresh and will be incorporating its “Be Both” marketing campaign into two offerings that will debut in 2021. SweeTarts original tablets will be embossed on both sides with messages in keeping with the “Be Both” campaign, including seemingly contradictory words such as ‘shy’ and ‘wise.’ The embossed candies will also be offered in roll packs. The 1.8-ounce roll packs and five-ounce theater boxes have a SRP range of 99 cents to $1.29.

With 80 percent brand awareness, according to Ferrara, the Laffy Taffy brand will have a flavor extension in 2021. Laff Bites candy-coated chewy taffy bites are now being offered in single flavor Gone Bananas bags. The product packs in two-ounce singles with a SRP of $1.29, 4.2-ounce value peg bags with a SRP of $1.49 and six-ounce peg bags with a SRP of $1.29.

Hitting shelves earlier this fall were Nerds Gummy Clusters. Each piece offers a cluster of crunchy, tangy, mini-rainbow Nerds coating a fruity gummi center, which the company notes fits into the dual-texture trend. The company is also rolling out a uniform look to the Nerds portfolio with a redesigned logo and product packaging that enhances the presence of the brand’s characters on-pack. Three-ounce share pouches have a SRP range of $1.29 to $2.09, while three-ounce value bags have a SRP of $1 and three-ounce theater boxes have a SRP range of 99 cents to $1.

Continuing to build on its cookie portfolio, the company is adding Keebler Fudge Stripes and Chips Deluxe in king-size, reclosable packs. The company recently rolled out an improved recipe featuring more real ingredients, including real chocolate and real Keebler fudge along with a packaging update that maintains the brand equity.” Fudge Stripes will be available in 4.75-ounce, 10-ct packs, while Chips Deluxe comes in 5.3-ounce 10-ct packs. Both items carry a SRP of $1.99.

In addition, the company will debut both its Keebler Fudge Stripes and Mother’s Circus Animal cookies in theater boxes in February. The 1.5- to two-ounce boxes will carry a SRP of $1.10.