Chicago — Ferrara Candy Co., Inc. is using this week’s NACS Show 2021 to unveil three new items.
The company is expanding its Fruit Stripe chewing gum brand into the gummi sector. The company says the brand has outpaced the gum sector with sales up 4.5 percent versus a year ago. Each bag of the gummi candies includes three flavors — tangerine, lemon and cherry — swirled into a striped version of the Fruit Stripe mascot, Yipes the Zebra. The 3.25-ounce peg bags carry an SRP of 85 cents and will be available at retail March 2022.
Also launching is a new flavor of Nerds Gummy Clusters — Very Berry. Each brightly colored piece offers a cluster of crunchy, tangy and mini Very Berry Nerds with a fruity gummi center. The product will be available in three-ounce share packs with an SRP range of $1.49 to $2.49 and eight-ounce standup bags with an SRP range of $2.99 to $3.99 in 2022.
In addition, the Nerds brand is expanding with the debut of Nerds Twist & Mix, a novelty packaging innovation. Each pack allows consumers to twist the lid to mix and match a combination of five flavors of Nerds candies — strawberry, orange, watermelon, cherry and lemonade. The 2.1-ounce packs are available now and carry an SRP range of $1.99 to $2.49.