Chicago — To mark Trolli Crunchy Crawler’s debut at retail, Ferrara Candy Co., Inc. is giving away “larger-than-life” mock candy-coated gummi worms filled with packages of the new crunchy and chewy candies.
Introduced to the trade this past year, Trolli Crunchy Crawlers was named Best In Show at the 2019 Sweets & Snacks Expo’s Most Innovative New Product Awards (MINPA) program.
Consumers can enter the contest by visiting Trolli USA’s Instagram page and leaving their “wormiest” caption on this video for the chance to win. Entries must be received by July 17, and winners will be announced later this month, Ferrara reports.
“We are thrilled to bring consumers the first-ever crunchy, candy-coated gummi worm with our Trolli Crunchy Crawlers,” says Dave Foldes, Trolli’s senior brand manager. “We know that our Trolli fans crave sensory excitement and because we like to push boundaries in the fantastical world of Trolli, the new Crunchy Crawlers deliver on that trend in a uniquely delicious way that only Trolli can.”