Ferrara Hosts First Branded Film Festival On TikTok With SweeTarts


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Chicago — Ferrara Candy Co., Inc. is hosting the first branded film festival on TikTok under its SweetTarts brand.

Submissions for the SweeTarts Film Fest will begin August 12, with the entry window continuing through September 7. People can submit and engage with short TikTok films in four categories: Best Expression of “Be Both,” Best Story Time, Best Use of Video Tools and Best Colorful Creation.

“Filmmaking is my passion; both in front of and now also behind the camera. Storytelling has held a special place in my heart for as far back as I can remember, and nothing goes together better than candy and movies,” says Xóchitl Gómez, actress and one of the festival judges. “TikTok has made it easier than ever for myself and other storytellers to share our video content with the world, and I’m thrilled to join forces with SweeTarts in hosting a brand new celebration of modern-day creators. Can’t wait to review the submissions from these multi-talented filmmakers!”

The innovative and inclusive festival is the latest chapter in SweeTarts legacy of empowering people to embrace their full selves and live colorfully, the company notes.

“Starting with our name and fully captured in our motto of ‘Be Both,’ SweeTarts believes powerful results are unleashed when you combine things that are seemingly opposite, like our unique Sweet and Tart profile,” says Jennifer Brownson, SweeTarts senior brand manager. “The SweeTarts Film Fest on TikTok celebrates the seemingly contradictory combination of the everyday and impactful content, the powerful result of which is certainly worthy of its own film festival.”

Four winners will be selected by a panel of judges and each will receive a prize of $25,000.