Chicago — In celebration of National Chocolate Chip Cookie Day, Ferrara Candy Co., Inc. is reimagining its Famous Amos brand. The bite-size cookies are being introduced in three new recipes with premium ingredients from around the world, including coconut from the Philippines, chocolate from Belgium and hazelnuts from the Mediterranean.
“We heard from our fans that quality ingredients are most important to them, so we’re relaunching Famous Amos cookies with this in mind,” says Rachna Patel, senior director, distinctive brands at Ferrara. “We selected the best ingredients from around the world for our three new globally inspired flavors and we can’t wait for everyone to try them.”
The new Famous Amos Wonders From the World line features elevated classic chocolate chip cookies in three varieties: Belgian chocolate chip; Philippine coconut; and Mediterranean Hazelnut and White Chocolate Chips.
The launch also includes a redesign of the packaging to incorporate a contemporary refined look with location-inspired graphics meant to invite the consumer into another world of flavor and reclosable seven-ounce standup pouches. The bags have an SRP of $4.49.