Chicago — According to data reported by Ferrara Candy Co., Inc., 62 percent of Americans enjoy eating candy corn to celebrate the fall season. In response, the company is launching Brach’s Candy Corn Club to celebrate the iconic fall treat and give superfans the opportunity to receive exclusive access to candy corn year-round.
The company reports that Candy Corn Club members will receive VIP access to Brach’s candy corn throughout the year via free subscription boxes. Each box will offer exclusive sneak peeks of the brand’s latest seasonal innovations along with one-of-a-kind Brach’s Candy Corn-inspired swag.
To enter, consumers need to visit BrachsCandyCornClub.com between September 7 and 30 to enter for a chance to become one of the inaugural club members by answering questions including “What makes you a candy corn superfan?” One hundred consumers will be randomly selected in October and given access to the club.
Entrants who are not chosen will receive an 11-ounce bag of the brand’s classic candy corn — limited to the first 5,000 claimants.
“At Brach’s, we know candy corn has a passionate following of people who can’t wait for its return to store shelves each fall,” says Chad Womack, director of Brach’s seasonal marketing at Ferrara. “In fact, a recent survey conducted by Brach’s revealed that nearly half of Americans agree they enjoy decorating (49 percent) or baking (42 percent) with candy corn to celebrate the fall season. The Brach’s Candy Corn Club gives superfans an exclusive and exciting chance to make moments sweeter with candy corn not only this fall, but all year long.”
Alongside the Candy Corn Club, the company is introducing Fall Festival Candy Corn, which will be included in the welcome box for club members. Fall Festival Candy Corn features six new flavors: Kettle Corn, Caramel Apple, Cotton Candy, Lemonade Shake-Up, Strawberry Funnel Cake and Lemon-Lime Snowcone. T
