Ferrara Links Launch Of Mythical Animal Cookies To Sprinkles Cupcakes Promotion

Chicago — Ferrara Candy Co. is expanding the Mother’s Circus Animal cookie line with bite-size Mother’s Sparkling Mythical Creature Cookies and promoting the launch through a partnership with Sprinkles Cupcakes, Inc. The cookies come in four shapes — unicorn, sea serpents, mermaid and dragons — with the brand’s iconic icing in lavender and white and dusted with glitter sprinkles.

The promotion with Sprinkles will tie in to National Unicorn Day on April 9, with the bakery creating a limited-edition cupcake inspired by the cookies. Aptly called the Mythical Creature by Mother’s, the cupcake is a pink, blue and purple sprinkle-studded vanilla cake, with a sugar cookie crust, pink vanilla buttercream frosting, lightly sprinkled with silver sugar crystals and topped with a Mythical Creature Cookie. They will be available from April 5 to 11.

“We’re so excited to introduce Sparkling Mythical Creature Cookies, the first innovation from Mother’s in nearly a decade — and an extension to the popular Circus Animal cookies,” says Rachna Patel, sr. director cookies marketing at Ferrara. “We hope the cookies spark joy and imagination as a fun treat parents can share with kids, and we’re happy to partner with Sprinkles to bring the playful nature of our cookies to life in a new way.”

The cookies are available in nine-ounce bags with an SRP of $3.49 and 18-ct multipacks with an SRP of $6.99.

“We’re always looking for flavors that are innovative and will resonate with our guests,” says Charles Craig, vice-president of culinary at Sprinkles. “Our limited-edition Mythical Creature Cupcake is a new, fun way to enjoy a nostalgic treat. Last year we baked up a Circus Animal cupcake that was inspired by Mother’s Animal Cookies and our guests loved it. With the release of Mother’s Sparkling Mythical Creature Cookies, we have the chance to develop a new flavor that would wow our guests.”