Chicago — Ferrara Candy Co., Inc. is extending the Laffy Taffy brand with Laff Bites, which have a candy shell covering cherry, strawberry, green apple and blue raspberry taffies, the candymaker reports.
To celebrate the launch the brand is teaming with comedian Kevin Fredericks, also known as @KevOnStage, to share “laffs” through a bite-sized comedy show. On National Tell A Joke Day, August 16th, fans can tune into the LOL-inducing sketch on Kev’s Instagram channel, @kevonstage.
“In the true spirit of the brand, we’re taking our famous Laffy Taffy jokes to the next level through our partnership with popular comedian Kevin Fredericks on a national holiday celebrating jokes,” says Katie Duffy, vice-president, marketing Duffy. “Laffy Taffy and Kevin share a common goal of giving the gift of laughter and sharing joy through light-hearted, silly humor. With a virtual comedy show, we are hoping to spread positivity in a time where we all could use bite-sized moments of joy and laughter.”
During early in-store trials, the product has helped drive growth for Laffy Taffy as its sales have outpaced the category by more than three times, according to Ferrara. Overall, Laffy Taffy incremental sales are up 8.7 percent year-to-date.
“We’re thrilled to welcome Laff Bites into our Laffy Taffy family of products this year,” says Katie Duffy, vice-president, marketing. “The brand has always been known for a fun-to-eat taffy experience and with Laff Bites we are offering a unique, poppable candy experience — our beloved taffy in the center with a crunchy shell. Laff Bites provides a twist on the classic Laffy Taffy candy that fans can share with friends and family to bring more ‘laffs’ into their daily lives.
The product is available in 4.2-ounce bags with a SRP of $1.49, two-ounce singles with a SRP of $1.29 and six-ounce peg bags with a SRP of $1.69.