Chicago — Ferrara Candy Co., Inc. is partnering with Sony Pictures Home Entertainment on Haunted Candy Hunt, an augmented reality game featuring characters from the Ghostbusters franchise.
A first for the candymaker, consumers can visit ghosthuntntrap.com from a mobile device to play the game, which asks players to search their living rooms, kitchens and backyards in search of Slimer, a character in the 1984 feature film, as well as Sweeter the Ferrara Candy Ghost. Users can capture ghosts for the chance to win weekly prizes such as Hasbro, Inc. Ghostbusters Plasma Series and Keener Series action figures and the grand prize of a Sony home entertainment theater package.
“While Halloween may look different this year, now more than ever consumers are seeking out new ways to enjoy Halloween traditions and celebrate the season,” says Mariah Havens, senior brand manager of seasonal marketing. “This year, we’re thrilled to work with Sony Pictures and the iconic Ghostbusters franchise to offer a virtual spin on the classic neighborhood trick-or-treating experience. This augmented reality game allows fans to hunt for candy, ghosts and more!”