Chicago — Ferrara Candy Co., Inc. is hitting the court for the upcoming release of the Warner Bros. Pictures live-action/animated film Space Jam: A New Legacy with a limited-edition candy and cookie lineup featuring its Trolli, Keebler, Nerds and SweeTarts brands.
The limited-time snacks feature packaging with graphics from the film and the program also includes an interactive game that lets players shoot hoops with the Tune Squad for a chance to win prizes.
The Sweet Slam promotion has consumers scan the QR code on the limited-edition packaging and displays to unlock an exclusive game. Players can throw down with LeBron, Bugs and Lola, choose one of four candy & cookie themed basketballs, and try to pull off the biggest dunks to get the highest scores. By playing, consumers can enter to win one of thousands of Space Jam: A New Legacy prizes including customized basketballs, hoops, and even the chance to get a customized illustration of themself with the Tune Squad.
“We know we picked the winning team when we partnered with Space Jam: A New Legacy to give fans everywhere the ultimate candy and cookie lineup for this legendary movie experience,” says Lauren Ruis, senior manager of brand experience at Ferrara. “From Trolli to Keebler, Nerds and SweeTarts, our collection proves that our sweet snacks can be team players without sacrificing their individuality — just like Bugs Bunny and the rest of the Tune Squad.”
The line, which will be available at retail through mid-July, includes seven items:
- Trolli Sour Sneaks x Space Jam: A New Legacy feature a left and a right shoe, each pair comes in a combo of flavors: lime-raspberry, lemon-berry punch and strawberry-blackberry.
- Trolli Sour Brite Crawlers x Space Jam: A New Legacy are multi-flavored gummi worms striking the perfect balance of sweet and sour. The original flavors include an assortment of combinations: cherry-lemon, strawberry-grape and orange-lime.
- Keebler Chips Deluxe Original x Space Jam: A New Legacy feature the brand’s signature extra-thick cookies, stuffed with chocolate chips.
- Nerds Big Chewy x Space Jam: A New Legacy are an assortment of orange, lemon, strawberry and grape chewy candies covered in crunchy Nerds candy.
- SweeTarts Mini Chewy x Space Jam: A New Legacy are a classic SweeTarts fusion in a chewy, coated candy with tangy flavor.
- SweeTarts Cherry Punch Soft and Chewy Ropes x Space Jam: A New Legacy take the classic flavor fusion a step further by merging licorice and SweeTarts.
- Space Jam: A New Legacy Sweet Variety Treats are 28-ct variety packs that hold Keebler Fudge Stripes Minis Original, Keebler Chips Deluxe Mini Cookies, Trolli Sour Brite Crawlers Mini, and SweeTarts Cherry Punch Ropes. The bags are exclusive to Walmart stores and at Walmart.com.