Chicago — Ferrara Candy Co.’s Brach’s brand is extending its signature Candy Corn beyond the candy aisle with Ode to Candy Corn, its first fragrance.
The limited-edition eau de parfum features notes of creamy vanilla, spun sugar, and honey inspired by the flavor of Brach’s Classic Candy Corn, according to the company. The fragrance comes in 1.7-ounce bottles paired with a bag of Classic Candy Corn and has a suggested retail price of $22. It will be released in two drops, at 7 p.m. ET on September 22 and October 1, while supplies last at CandyCornSeason.com.
“Candy Corn is the true marker of fall and Team Candy Corn is passionate about their fandom, so this year, Brach’s is giving them a new way to express their love for the iconic treat,” says Kelly Peyser, director of Brach’s and seasonal marketing at Ferrara. “With Ode to Candy Corn, we’ve transformed the unmistakable flavor of Brach’s Classic Candy Corn into a wearable fragrance that truly captures the sweetness, warmth, and nostalgia that makes this time of year so special.”
Brach’s is also adding Mellowcreme Spooky Graveyard candy to its Halloween lineup. The new assortment features ghost, bat, tombstone, and skull shapes in Caramel Corn, Cotton Candy, Marshmallow, and Green Apple flavors. The packs have a SRP of $2.99.
According to Circana data cited by the company, Brach’s 11-ounce Candy Corn bags were the top-selling fall confection item during the 14 weeks ending November 2, 2025. The data also show 17 percent of Brach’s Candy Corn seasonal sales occurred before Labor Day, with more than half completed before October.
