Parsippany, NJ — Throughout October, Ferrero U.S.A., Inc. will offer up creative celebration ideas as part of its 31 Days of Halloween campaign. Outreach will take place through social media, digital advertising and influencer partners, the candymaker reports.
Each day of October, the company will share fun Halloween ideas on its Pinterest feed with shoppable pins for each brand to make it easier for consumers to order what they need to celebrate.
“Halloween is happening, even if it is different this year,” says Catherine Bertrac, senior vice-president of marketing for Kinder North America. “Ferrero is committed to creating surprises and sparking joy this season. We want to make it easy for every family who loves Halloween to have fun and to be inspired by our brands.”
The company notes recent research from NCA found that while Halloween will appear different from previous years, 90 percent of millennial moms and young parents can’t imagine a Halloween without chocolate and candy. In addition, 74 percent of millennial moms and young parents say that Halloween is more important than ever this year. Families can find ideas on how to enjoy Halloween and adhere to social distancing guidelines on NCA’s Halloween Central website.
Additionally, the candymaker is again collaborating with The Birthday Party Project, an organization that hosts monthly birthday parties at homeless shelters and transitional housing. Ferrero is donating Halloween product to the group for its October events.