Parsippany, NJ — Ferrero North America is introducing four limited-edition Wonka products spanning chocolate and sugar confectionery as it begins a new chapter for the brand. Launching in November, the lineup includes Wonka Magic Hats Chocolate Pralines, Purplypurple Milk Chocolate Bars, Magic Garden Chewy Ropes, and Oompa Loompa Gummies. All four products are made without artificial colors.
The launch is being supported by a digital Golden Ticket promotion. Consumers can scan QR codes on the products or visit Wonka.com to access a digital unwrapping experience and enter for a chance to win. Golden Ticket recipients will receive a trip for four to the Netflix House on the Las Vegas Strip, which is scheduled to open in 2027. Additional instant-win prizes will also be offered.
Wonka Magic Hats Chocolate Pralines feature chocolate shells with a variety of fillings, including Caramellion and Magenta Elixir varieties. Purplypurple Milk Chocolate Bars pair milk chocolate with a purple caramel-flavored filling and feature Wonka-inspired iconography.
On the sugar confectionery side, Magic Garden Chewy Ropes feature lime-flavored chewy candy with soft lemon-flavored centers. Oompa Loompa Gummies combine blueberry and strawberry flavors in Oompa Loompa shapes with liquid raspberry-cola centers.
“Wonka’s newest treats are uniquely crafted to capture the timeless magic that so many people know and love,” says Kelly Flaherty, Cross Category Marketing & Innovation at Ferrero USA. “As we begin this exciting new chapter for Wonka, we’re inviting the young at heart to experience the imagination and unexpected delights that have made the brand so beloved, reimagined through a collection of delicious new treats.”
The new products are part of an exclusive global partnership between Ferrero and Netflix. Wonka’s The Golden Ticket is scheduled to begin streaming on Netflix September 23.
Ferrero says the November introductions are the first in a planned series of new Wonka products and experiences.
