Parsippany, NJ — Ferrero USA, Inc. is releasing Kinder Joy x Barbie You Can Be Anything eggs that feature 12 toys focusing on empowerment and celebrating diversity. In addition, the company is launching the Kinder Joy x Barbie You Can Be Anything Sweepstakes, where consumers can win a career-themed, custom playhouse inspired by Barbie.
Two randomly selected winners will each receive a playhouses from Charmed Playhouses and a sponsored playdate from Kinder Joy. The company says the goal of the playdate will be to support children’s imagination and aspirations through interactive play. Twenty secondary prize winners will be randomly selected to win a prize package with Kinder Joy eggs and a Step Into Reading Barbie book.
“We’re very excited to partner with Mattel once again, bringing together the Barbie brand’s you-can-be-anything spirit and the delight of possibility inside every Kinder Joy,” says Felipe Riera Michelotti, vice-president of marketing, Kinder, North America. “Through this collaboration, we hope to support parents as they encourage their kids to dream big and pursue their passions through play.”
The new Kinder Joy line features five inspirational Barbie characters including a DJ, baker, scientist, athlete and movie director along with seven accessories. All of the toys will include a QR code that can be used with Applaydu, the brand’s newly launched app.
“Barbie encourages kids to try on new roles through storytelling, showing them that they can be anything,” says Roz Nowicki, head of global consumer products & franchise marketing, Mattel. “Partners like Kinder Joy allow us to take our core brand values and extend them into new formats. Our joint creative effort is designed to allow kids to explore different career fields with play that goes beyond the moment of discovery.”
The line will be available nationwide in September.