Parsippany, NJ — Ferrero North America’s Baby Ruth brand is partnering with baseball’s New York Yankees as a sponsor for the 2023 season. The collaboration will see Baby Ruth bars and a limited-edition Baby Ruth Milkshake at Yankee Stadium, along with special in-park events.
Arriving in time for the summer home games, the Baby Ruth Milkshake is crafted with chocolate ice cream, chocolate sprinkles, caramel drizzle and whipped cream and is topped with a Baby Ruth bar. Attendees can also purchase Baby Ruth candy bars from select concession stands around the stadium.
“We are incredibly excited to partner with the New York Yankees to bring Baby Ruth to one of the most iconic teams in Major League Baseball,” says Neal Finkler, vice-president, marketing for Baby Ruth and Butterfinger. “Just like the Yankees, Baby Ruth has been a fan favorite for over 100 years. We look forward to bringing Yankees fans a delicious taste experience and a whole new way to enjoy peanuts during each home game.”
The company says the brand will also be the presenting sponsor for the first-ever fireworks night at the current Yankee Stadium on July 3. Consumers can visit Baby Ruth’s social media channels for chances to win New York Yankees and Baby Ruth-branded swag.
“Baby Ruth is a timeless American classic and we’re excited to have it available for our guests at Yankee Stadium in 2023,” says Yankees Senior Vice President of Strategic Ventures Marty Greenspun. “It was also great to work with the Baby Ruth team on creating our new Baby Ruth milkshake, which is the perfect addition to our menu as we head into the summer.”
The brand will also be featured in digital signage in the outfield during each home game.
