Plano, TX — The first-ever Frito-Lay North America Doritos Dinamita Super Bowl commercial introduces Dina and Mita, a duo of unlikely heroes with a love for the spicy heat of Doritos Dinamita
“I know everyone is going to love Dina and Mita just as much as I do. Their fire and spice were delivered so authentically in the commercial, thanks to the talented, diverse cast and crew,” says star Jenna Ortega. “It means so much to me to not only star alongside Dina and Mita, but to collaborate with the whole team to bring the story of Dinamita’s explosive flavors to life and to connect with Latin and Hispanic cultures.”
In the commercial, airing during the third quarter of Super Bowl LVIII, Ortega, Dina and Mita search for their favorite Dinamita chips when actor Danny Ramirez snatches up the last bag for himself.
“I wasn’t expecting Dina and Mita to be so committed to getting their hands on Doritos Dinamita. The flavor they brought to the chase was amazing,” says Ramirez. “While it was a blast to play the antagonist in this story, I will be holding on to my Doritos Dinamita a little tighter from now on.”
“Doritos has built a legacy over the past 24 years with Super Bowl campaigns that feature the highest caliber of talent and innovation, but you’ve never seen us like this before,” says Brett O’Brien, CMO at PepsiCo Foods North America. “We’re not only bringing the entertainment to fans this year by introducing Dinamita during one of the biggest cultural moments of the year, we’re talking directly to consumers who are on the lookout for something new, different and packed with flavor.”
Encouraging fans to “Go Ahead, Try Us,” Doritos Dinamita is getting in front of intense flavor seekers all year leading up to Super Bowl LVIII. From delivering a new spectrum of flavor and spice to retailers nationwide and building anticipation for their explosive in-game ad, to showing up in Las Vegas in style and reaching spice-lovers on social, Doritos Dinamita is bringing the heat:
- For weeks, the brand dropped teaser images and videos fueling fan speculation about what Ortega and Ramirez may have up their sleeves and who else may join them on their mission.
- Doritos became the first sponsor this year to wrap a Las Vegas building in honor of Super Bowl LVIII when a giant Doritos Chip took over the South Strip. Consumers in Las Vegas will also have the chance to win Super Bowl LVIII tickets if they spot and visit the larger-than-life chip and scan it through the Triangle Tracker lens through February 10.
- In the days leading up to Super Bowl LVIII, fans in Las Vegas can pick up free Dinamita snacks at the oversized, over-the-top Doritos Dinamita Slot Machine located on Fremont Street on Friday, February 9 and at Allegiant Stadium on February 11, while supplies last. They’ll also have the chance to win explosive merch.
- On gameday, the stars of the Doritos Dinamita ad spot – Dina and Mita – will not only make their debut during the in-game commercial, they’ll also be appearing around Las Vegas during Super Bowl LVIII.
After the game, Dina and Mita take over TikTok, crashing videos from some of the platform’s biggest creators. From more influencer collaborations and ongoing TV and digital flights to in-person sampling and a college ambassador program, consumers can expect more from the brand.
New Doritos Dinamita Flamin’ Hot Queso, Hot Honey Mustard, Smoky Chile Queso and Tangy Fiery Lime-flavored snacks can be found alongside Doritos Dinamita Chile Limón.