Fisher Nuts, TV Chef Launch #LiveUnshelled Social Campaign

Elgin, IL — Food Network Chef Alex Guarnaschelli and Fisher Nuts are continuing their five-year partnership with the launch of the #LiveUnshelled social media campaign to encourage consumers to “experiment, improvise and find an unexpected crunch” in meal prep and other parts of their lives, according to John B. Sanfilippo & Son, Inc.

The campaign is being kicked off with a video series featuring Chef Guarnaschelli’s “unshelled” moments, and the company is asking consumers to share how they break for their routines on Facebook and Instagram, and tag posts with #LiveUnshelled.

Howard Brandeisky, senior vice-president of global marketing and customer solutions, says: “Chef Alex has been inspiring home chefs for years with her innovative tips and creative, yet simple, recipes on behalf of the Fisher brand, but now we’re asking consumers to step outside of their comfort zones, try something new and come out of their shells.”