Five Below, Alex’s Lemonade Stand Foundation Partnership Raises More Than $1.5M


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Philadelphia — Five Below, Inc.’s ongoing partnership with Alex’s Lemonade Stand Foundation has resulted in more than $1.5 million in customer donations. 

Funds were raised from May 23 to June 19 through in-store and online donations, and will help support the foundation’s efforts to fund research and find a cure for childhood cancers.

“The generosity of our incredible customers continues to be truly astounding and never ceases to amaze our team time and time again,” says Michael Romanko, CMO of Five Below. “As a brand that’s all about helping kids, tweens and teens discover joy and have fun, we know there are few things more disruptive to this than when a family is faced with a pediatric cancer diagnosis. We are so honored to have been able to support Alex’s Lemonade Stand Foundation once again and expand on the more than 176,000 hours of cancer research that has already taken place as a result of our customers heartfelt donations and the unwavering support of our incredible Wow Crew.”

Five Below’s support of Alex’s Lemonade Stand Foundation is part of the retailer’s ongoing commitment to supporting philanthropic organizations dedicated to improving the lives of children, teens and families. With the addition of the funds raised as part of this year’s campaign, Five Below has raised more than $10 million in support of Alex’s Lemonade Stand Foundation’s mission since beginning its partnership with the organization in 2006.

“We are delighted that Five Below chose to partner with us again this year! Their dedicated Wow Crew members and customers are long standing partners and truly care about helping kids with cancer,” says Liz Scott, Alex’s mom and co-executive director at Alex’s Lemonade Stand Foundation. “We are grateful for their continued partnership in helping end childhood cancer.”