Five Below Partners With Kids In Need Foundation On Fifth Annual Backpack Donation Campaign


Philadelphia, PA — Through Five Below, Inc.’s fifth annual donation campaign in partnership with Kids In Need Foundation (KINF), more than 345,000 $5 backpacks have been collected for under-resourced students. 

“As the home of the $5 backpack, we could not be more honored to have once again joined forces with KINF for the fifth year in a row and to serve once again as the organization’s National Backpack Sponsor,” says Michael Romanko, CMO of Five Below. “Like our colleagues at KINF, we believe that the empowering and symbolic nature of a new backpack is an important means of helping students succeed in their education, and we could not be more grateful to our loyal customers for their continued generosity when it comes to supporting the organization and its important mission.”

Five Below and KNF began collaborating in 2018, with the shared goal of positively impacting the lives of students by providing school supplies and resources across the country. As part of this partnership, the company has now provided more than 1.5 million backpacks to-date to under-resourced students.

“As our National Backpack Sponsor, Five Below continues to show their strong commitment to ensuring students have the resources they need for school,” says Corey Gordon, CEO of Kids In Need Foundation. “Having essential supplies like backpacks help students feel better prepared for school and to learn, boosting their self-esteem and confidence. We are grateful that Five Below understands it’s more than just a backpack.”