Fleischer Takes 15,000-Mile Road Trip To Raise Awareness For Cancer That Claimed His Daughter


Allendale, NJ — Former confectionery industry executive and Candy Hall of Famer Dave Fleischer is currently undertaking a 15,000-mile Journey of Hope — a road trip up, down and across the 48 contiguous U.S., to raise awareness and money for the Cholangiocarcinoma Foundation (CCF) in memory of his daughter Sarah, who passed away from cholangiocarcinoma in 2018. The road trip began on May 20 and will end on June 30.

Dave Fleischer with his wife Linda (left), daughter Sarah, son-in-law and grandson.

Fleischer, a volunteer and supporter of the CCF, plans to spend six weeks driving across the country as part of the 15th Anniversary Celebration of CCF. Fleischer, joined by his wife Linda for part of the trip, hopes to spread awareness, raise funds for research and bring hope to patients, caregivers and others affected by cholangiocarcinoma, cancer of the bile duct.  

“I thought this road trip would be a great way to honor the memory of my daughter, Sarah Bennett,” says Fleischer. “Since I am retired and love to drive I decided to plan a 15,000-mile Journey of Hope. My wife Linda and I couldn’t be more excited to be a part of this. We are so thankful to CCF for everything they do to support patients and the entire CCF community. We feel honored to spread awareness of cholangiocarcinoma, as well as hope along this journey. I can’t think of anything better to be doing right now. I know Sarah would have loved to do this trip with us.”

The road trip, in a car with a specially designed wrap promoting cholangiocarcinoma awareness, will feature visits to 15 towns named Hope, stops at various hospitals and healthcare institutions that specialize in research and treatment of the disease and get-togethers with other patients, caregivers and healthcare providers who were important in Sarah’s life.

“Sarah made so many connections in the cholangiocarcinoma community from across the county and the world. These patients, affectionately known as warriors, have built an incredibly strong network of support for one another,” says Fleischer.

The Promotion In Motion Cos., Inc. is a sponsor of the journey. Fleischer retired from the company as vice-president of trade relations, capping off a 40-year career in the confectionery industry.

“We are so proud to support Dave as he makes this incredible trek across our country and honors the memory of his daughter Sarah,” shares Promotion In Motion President & CEO Michael G. Rosenberg. “Dave has been a dedicated candy industry leader, a friend, mentor and spokesman, who has made an indelible mark on so many throughout his career. The journey he is embarking on to help raise awareness and funds to arrest cholangiocarcinoma is just another instance of him selflessly stepping up to assist others and make a difference.”

Stacie Lindsey, CCF founder and CEO, says, “Dave and Linda are a huge inspiration to the CCF community. We are so thankful to them for putting this event together which will provide hope to our diverse community made up of patients, caregivers, researchers, healthcare providers, volunteers, donors and others along the trip. Together this community is working to find a cure for this deadly disease.”

To follow Fleischer’s journey or make a donation visit: https://cholangiocarcinoma.org/journey-of-hope/