Fresh Beginnings Acquired By Nassau Candy Subsidiary NC Custom 


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Valdosta, GA — Personalized baked goods manufacturer Fresh Beginnings has been purchased by NC Custom, a subsidiary of Nassau Candy Distributors.

As part of the acquisition, Fresh Beginnings will continue to support the Auto Dealer channels while providing access to new food gifting, snack and merchandise solutions, according to the company. For the past 30 years, Fresh Beginnings has been offering made-to-order cookies and brownies.

“We have tremendous respect for the Fresh Beginnings business and their superior baked goods and are excited to continue their track record of success while adding new solutions,” says Lance Stier, CEO of NC Custom. “Fresh Beginnings provides a unique experience to dealers with its assortment of fresh baked cookies and top-notch service. We are excited to grow and build upon this incredible foundation.”

Fresh Beginnings’ manufacturing will be relocating from Georgia to New York with production planned to be running by early September. Orders can continue to be placed through existing channels or by emailing [email protected]

In addition, the acquisition of Fresh Beginnings will open opportunities for customized merchandise solutions including mugs, chocolate, gift sets and mints, NC Custom reports.