Plano, TX — Frito-Lay North America is putting a Lay’s brand spin on Friendsgiving by turning Lay’s potato chips into a classic side dish: mashed potatoes.
“Lay’s Potato Chip to Potato Dish with Matt James” is an exclusive cookbook kit developed in collaboration with reality television personality Matt James. The main ingredient in the dish is Lay’s Classic potato chips.
The cooking hack made famous on TikTok has generated more than 1 million views to date. Lay’s and James are joining the trend to remind consumers they don’t need much more than a bag of Lay’s potato chips to make the beloved dish. The kit includes a limited-edition Lay’s Classic potato chip bag reimagined for Friendsgiving and an original Lay’s mashed potatoes recipe developed by James.
“Holiday gatherings like Friendsgiving are all about sparking joy, and Lay’s understands there is no better way to bring a smile to consumers’ faces than with good food,” says Tina Mahal, senior vice-president of marketing at Frito-Lay. “Since Lay’s potato chips are made with real potatoes, we’re able to show fans a new way to get creative in the kitchen with this dish and bring a little extra fun to the table this holiday season.”
Foodies can visit @Lay’s Instagram for a step-by-step guide on how to create the simple recipe.
“There’s nothing I love more than enjoying delicious food with my family and friends, especially around the holidays,” says James. “That’s why I love playing around with new recipes – and this hack of using Lay’s potato chips might be my most fun one yet. I can’t wait to share this cookbook kit with people across the country who aren’t sure what to serve up this Friendsgiving.”
Through November 12, consumers can win an exclusive “Potato Chip to Potato Dish with Matt James” kit by following Lay’s and Matt James on Instagram, liking the launch post, commenting with a potato emoji and using the hashtags #LaysMashedPotatoes #Sweepstakes.