Frito-Lay, Hasbro Partner On Interactive Game Experience


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Plano, TX — Frito-Lay North America is teaming with toy and game company Hasbro, Inc. on a campaign to show families how Frito-Lay snacks can add more joy to snacking occasions and bring everyone together. The program, which combines snacks and gaming experiences, offers families a chance to win a $1,000 game chest.

Airing on TV, digital and social media platforms, the campaign follows families and friends as they enjoy Frito-Lay Variety Packs throughout their day while becoming immersed in a life-sized world of popular Hasbro games including The Game of Life, Chutes and Ladders, Hungry Hungry Hippos, and Connect 4.

“Frito-Lay Variety Packs is thrilled to partner with Hasbro, who connects generations of fans and families through its gaming experiences, to help foster more joy in everyday snacking with our bright, fun-filled campaign. Together, we want to encourage families to embrace moments of connection, whether it’s a family game night or a road trip and add more fun and flavor to make this quality time more memorable,” says Melissa Miranda, vice=president of portfolio marketing for Frito-Lay Variety Packs.

Limited-edition Frito-Lay Variety Packs featuring Hasbro board games are currently in stores nationwide. The packs have a QR code to access an interactive web game that allows players to explore an animated world inspired by both brands.

Now through May 19, consumers will have the chance to win a game chest worth $1,000 daily that includes Frito-Lay snacks and Hasbro games.

“With an expansive portfolio comprised of the world’s most popular board games, Hasbro connects fans and families through gaming experiences that are fun to play, fun to watch and fun to share. This campaign with Frito-Lay Variety Packs is a natural expansion for our brands as we celebrate making the most out of family connections with snacks and adventure that will put a smile on everyone’s face,” says Matt Proulx, vice president of global experiences, partnerships and music at Hasbro.