Frito-Lay Marks Solar Eclipse With SunChips LTO Flavor, Partnership With Astronaut Kellie Gerardi


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Plano, TX — Frito-Lay North America is championing the inspiration behind its SunChips brand through a limited-edition offering, which will only be given away during the 4 minutes and 27 seconds of the solar eclipse’s duration of totality. In partnership with astronaut and researcher Kellie Gerardi, SunChips invites consumers to experience the flavor mash-up — SunChips Solar Eclipse Limited-Edition Pineapple Habanero and Black Bean Spicy Gouda.

The company says the flavor blends ingredients reminiscent of sunny skies and bright days ahead while nodding to the moon with a cheesy touch.

“SunChips draws inspiration from the sun so there’s no better moment to spotlight this snack than during the extraordinary solar eclipse,” says Rhasheda Boyd, vice-president of marketing at Frito-Lay. “With this exclusive flavor drop, fans who enter for a chance to win their own bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over.”

SunChips partnership with Gerardi features the astronaut and parent who is regarded for bringing space down to Earth by making sometimes complicated concepts approachable and fun. 

“As a researcher and astronaut with a love for all things space, I can’t wait to celebrate this exciting event with SunChips,” says Gerardi. “Total solar eclipses are rare and special events, and I hope people can take a moment out of their busy lives to pause and enjoy the incredible sight. That’s why I’m so excited that SunChips is commemorating this rare celestial event by offering fans a chance to get in on the fun with their exclusive Solar Eclipse flavors.”

The brand is also showing support for the sun by carving out playful messages directed at the moon in wheat fields along the path of totality. In support of PepsiCo’s pep+ (PepsiCo Positive) ambition, SunChips will donate $50,000 to the PepsiCo Foundation’s Food for Good U.S. social enterprise which delivers nutritious meals daily for youth in learning environments including school, after-school and summer programs.

The company says the donation underscores the brand’s dedication to support diverse ingredients and access to whole grain snacks, which will be included in more than 200,000 future meals delivered by Food for Good.