Frito-Lay Partners With NBA All-Star On Sneaker Collab, Sweepstakes


Plano, TX — Frito-Lay, Inc. has launched an exclusive sneaker collaboration with three-time NBA All-Star, NBA Eastern Conference Finals MVP and Ruffles Chip Deal athlete, Jayson Tatum. Along with the partnership, the company is also releasing a new flavor of Ruffles chips, Spicy Dill Pickle.

Customers can purchase a specially marked bag of the new flavor as well as original, cheddar and sour cream, or Tatum’s signature flavor, flamin’ hot BBQ, and enter the code on the bag at for a chance to win one of the weekly sneaker sweepstakes giveaways. 

Each entry will also be entered into the grand prize Jayson Tatum Bundle drawing, which includes an autographed Nike Swingman player jersey, Wilson NBA authentic indoor/outdoor basketball and an autographed pair of size 15 Air Jordan XXXVI Player Exclusive sneakers.

“When I launched my signature flavor with Ruffles, I was already imagining a custom PE to match,” Tatum explains. “I love how they turned out, definitely indicative of my style and my game. I hope when kids see me wearing them, it reminds and encourages them to dream big and Own Your Ridges.”

The shoes feature colorful designs and incorporate elements of both Tatum and Ruffles. While the shoes depict the signature Ruffles color scheme and ridge elements, Tatum’s logo, number and son’s name are also included. All collectible sneakers will feature Tatum’s signature and are size 15 to reflect his shoe size.  

“Jayson has been an amazing partner, and we were excited to team up with him again to give consumers a chance to win a pair of these unique Jordan XXXVI Player Exclusives. Our Chip Deal athletes, like Jayson, embody our brand motto, owning their ridges in all aspects of life – and these shoes depict the boldness and playfulness that’s become synonymous with owning your ridges,” says Stacy Taffet, senior vice president of marketing, Frito-Lay North America. “But more than that, we’re thrilled to be able to take this sneaker collaboration one step further to meet our fans where they are at the intersection of hoops and sneaker culture, as well as bring them a delicious new flavor that we know they’ll love.”

Ruffles Spicy Dill Pickle is available for a limited time in stores nationwide and on Eight-ounce bags have an SRP of $4.79 and 2.5-ounce bags have an SRP of $2.19. The contest runs through July 31.