The Galil Brands owned Zweet brand is satisfying customers needs for a truly Sour candy with their newest line of Insanely Sour Belts.
The exclusive line is debuting with 4 flavors: Rainbow, Strawberry, Green Apple and Lemon-Lime – all of which are “Insanely Sour”. The extreme candies join the rest of the Zweet line featuring both sweet and sour licorice and gummies, numbering over 60+ SKUs and most notable for their unique re-sealable packages and included tongs.
“The greatest feedback we’ve received from customers the last few years is that Sour candy in the market just isn’t sour enough,” says Matthew Nourmand, CMO at Galil Brands. “We wanted to come out with a candy that stays true to its name and our Insanely Sour line is definitely just that – it’s enjoyable and the sour factor makes it a thrill to snack on.”
The 10-ounce plastic containers are merchandised in 6-ct tear-away shelf displays, as well as available in a 48-ct shipper display and launching this month a 90-ct metal display rack. The containers are also hang-tabbed for peggable displays in both grocery and convenience markets.