Goo Goo Store Will Reopen November 5 Following $2M Renovation

Nashville, TN — Standard Candy Co. will reveal the $2 million transformation of its Goo Goo Chocolate Co. storefront on Friday, November 5. The store will feature Design Your Own Confection Stations, a new full-service Chocolate Bar menu including boozy milkshakes, bonbons, interactive classes and more.

“Our team has been hard at work creating an experiential Willy Wonka-esque destination unlike anything else in Nashville,” says Laurie Spradley, vice-president of operations and brand development for Goo Goo Cluster. “From boozy milkshakes, to kiosks where visitors can be their own chocolatier and create a Design Your Own Premium on demand, to light fixtures dripping with chocolate — it’s safe to say that all your senses will be in for a treat!”

The company says Goo Goo Executive Pastry Chef Mike Colon has created an entirely new menu for Goo Goo Chocolate Co.’s full-service Chocolate Bar, which includes treats such as boozy milkshakes inspired by Goo Goo’s classic clusters, seasonal shakes, bonbons and other specialty confectionary treats.

The new space also has a dedicated 500-square-foot premier classroom space for the relaunch of Goo Goo’s hands-on candy making experiences including the classic “Taste of Goo Goo” class, “Secrets of Goo Goo” with chocolate and wine pairings, and “Goos & Booze” with chocolate and local spirit pairings. Tickets for the classes are available online at www.googoo.com/classes.

The store is located at 116 3rd Avenue S. in downtown Nashville.