Gordon Ramsay Appointed As Welch’s Fruit Snacks Chief Fruit Officer 


Park Ridge, NJ ⁠— PIM Brands, Inc. is doubling down on its commitment to its Whole Fruit campaign with the appointment of renowned chef and culinary icon Gordon Ramsay as the Welch’s Fruit Snacks brand first-ever CFO, or Chief Fruit Officer. 

According to the company, Ramsay’s new position will play a key role in spearheading Welch’s Fruit Snacks Whole Fruit initiative, educating consumers about the distinction between true fruit snacks and fruit-flavored snacks.

“My goal as chief fruit officer is to help raise awareness about the distinction between authentic fruit snacks and mere imitations of fruit flavor. With more awareness, consumers will have the ability to make more informed choices” Gordon Ramsay said. “As a father of six, I have been a long-time consumer of the brand, and on any given day, you’d find Welch’s Fruit Snacks in my pantry at home, so this new role is truly authentic and personal for me.”

This announcement coincides with the launch of the company’s largest campaign in brand history, named “Wholly Fruit,” which includes Welch’s first-ever television commercial, starring Ramsay, rolling out nationwide this summer. 

“Gordon Ramsay’s culinary expertise, creativity and dedication to quality aligns perfectly with our commitment to delivering exceptional products with premium ingredients,” added Michael Rosenberg, CEO of PIM Brands. “We take fruit snacks seriously. Our partnership with Gordon Ramsay and the launch of our ‘Wholly Fruit’ campaign exemplify our steadfast commitment to whole fruit and our mission to offer families and individuals of all ages a delicious snacking option.”