Guittard Mindful Choices Beyond Sugar Chocolates Debut

Headshot of Gary Guittard

Burlingame, CA — Uniting artisan chocolate and consumers’ evolving dietary desires, Guittard Chocolate Co. is debuting Mindful Choices Beyond Sugar chocolates, which are made with no added and no refined sugar, according to the company.

The line includes three formulations: Santé 72% dark chocolate wafers are made with organic coconut sugar, and have one gram of net carbohydrates and two grams of sugar per 15 gram serving; Joie 61% dark chocolate wafers are sweetened with stevia and erythritol, and have zero net carbs and five grams of fiber per 15 gram serving; and Vivre 58% dark chocolate drops, which are sweetened with stevia and erythritol and have zero net carbs per 15 gram serving, Guittard reports.

The chocolate supplier is also extending its Absolute Chocolate range, which features 100% “pure cocoa.” The keto, paleo and plant-based diet friendly line includes 100% cacao unsweetened chocolate wafers, cocoa powder and cocoa nibs.

“Our Mindful Choices chocolate line was developed as a response to a changing consumer landscape,” says Gary Guittard, company president. “We always strive to equip our customers with the tools they need to best serve their buyers’ needs and interests. This new collection aims to celebrate flavor in its purest form while providing solutions that fit a variety of lifestyles — be it keto, paleo, plant-based, or simply a desire to eat products that are simple and delicious.”