Burlingame, CA — Guittard Chocolate Co. is launching Beyond Sugar chocolate chips, which the company defines as “a line designed to unite the artistry of chocolate making with evolving dietary awareness.” The product is keto- and paleo-friendly and includes 72% Santé dark chocolate baking chips sweetened with organic coconut sugar, and “reimagined” Guittard 100% cacao chocolate chips.
According to the company, the collection aims to continue its tradition of craft chocolate by addressing evolving consumer dietary choices, without sacrificing the quality, craftsmanship and flavor.
“Our Beyond Sugar chocolate was developed as a response to our consumers’ evolving needs and wants,” explains President Gary Guittard. “This new collection aims to celebrate flavor in its purest form while providing solutions that fit a variety of lifestyles — be it keto, paleo, plant-based, or simply a desire to eat products that are simple and delicious.”
Both of the Beyond Sugar products will be sold in bags made from 24 percent post-consumer recycled material, reflecting Guittard’s commitment to minimizing the company’s environmental footprint. The retail line also aligns with the company’s new Mindful Choices category of chocolate products for professionals, and joins the rest of its offerings in commitment to its companywide Cultivate Better initiative — a platform that invests in growing and sourcing for taste and quality to deliver sustainable and long-term value to cocoa-growing communities and farmers in honor of the company’s resolution to craft for flavor.
The product will be available through the company’s website beginning this month and will be in retailers beginning this summer.