Hain Celestial Spends $259M To Acquire Better-for-You Brands ParmCrisps, Thinsters

Lake Success, NY — The Hain Celestial Group, Inc. has entered into an agreement to acquire That’s How We Roll, the producer and marketer of the ParmCrisps and Thinsters brands, from Clearlake Capital Group for approximately $259 million. The acquisition deepens Hain’s position in the snacking sector and represents a step in establishing Hain as a high-growth, global healthy food company.

“ParmCrisps and Thinsters are optimally positioned to benefit from consumer preferences for clean-label and high-protein snacks,” says Mark Schiller, president and CEO of Hain. “Both brands have created loyal followings by being true to their unique value propositions. We are excited to welcome them to the Hain family and support the brands’ next chapter as part of our growing snacking platform.”

“We are absolutely thrilled to be joining the Hain family,” says Sammy Kestenbaum, CEO of That’s How We Roll. “We believe the wealth of experience and resources of the team at Hain will allow us to reach even more consumers with our simple and delicious, better-for-you snacks.”

That’s How We Roll generated approximately $108 million of net sales for the 12 months ended September 30, 2021 and is expected to generate mid-teens net sales growth in calendar year 2022, the company reports.

“We have been proud to sponsor ParmCrisps and Thinsters to execute on a vision of scaling a better-for-you snack platform to meet the demands of today’s health conscious, informed consumers,” says José E. Feliciano, co-founder and managing partner, and Arta Tabaee, managing director, of Clearlake Capital Group. “Given our previous experience with Hain Celestial, who acquired our former portfolio company World Gourmet / Sensible Portions in 2010, we believe ParmCrisps and Thinsters have found a perfect home, and we look forward to the brands’ continued success under Hain.”