Haribo Partners With Vans On Footwear, Apparel Line


Costa Mesa, CA — Vans, Inc. has revealed a collection with Haribo of America, Inc. that includes Goldbear-inspired footwear, apparel, accessories and Customs prints.

“On the heels of celebrating the 100th anniversary of Haribo Goldbears, we’re thrilled to partner with Vans and honored to have inspired this special collection,” says Andreas Kuhnle, senior vice-president, corporate global marketing, Haribo. “Haribo is about moments of childlike happiness and fun, helping fans feel like a kid in a candy store through our range of sweet treats. The colorful Vans x Haribo collection is inspiring that same feeling, and now our fandoms can come together in creative self-exploration and joy.”

The kid’s assortment includes the classic Vans slip-on in Haribo Goldbears red. Inspired by the gummi candy, the shoes are designed with a 3D gummi execution on the canvas vamp inclusive of an embossed applique with injected foam for a cushy look. The style is finished with four Goldbears screen printed on the heel of the shoe.

The Vans x Haribo pullover incorporates Goldbears skateboarding over both brand logos. A long-sleeve shirt and twill snapback are also included in the range.

The second footwear style in the kid’s collection includes the Old Skool V in Haribo Yellow Checkerboard. The patent synthetic upper features a checkerboard gummi bear pattern on the quarters and straps with messaging on the heel. On the medial and lateral sides of the shoe, the sidestripe alternates colors to represent the celebrated hues of Goldbears.

Rounding out the kid’s apparel offering is a Vans x Haribo hoodie. The classic-fit hoodie features the Goldbears surrounded by Vans’ checkerboard pattern. The sweatshirt is finished with screen-printed Haribo and Vans logos with checkerboard speckled down the left sleeve.

The adult’s assortment contains a Sk8-Hi, fleece pullover, Old Skool V and hoodie. The Sk8-Hi s decorated with Haribo’s tagline: “Kids and grown-ups love it so, the happy world of Haribo” written in ten languages on the quarter panels of the shoe. The pullover is adorned with both brand logos while paying homage to Haribo’s packaging with “NET WT 66 OZ” printed on the back.

The collection will be available globally beginning April 6. Consumers will also be able to design their own Vans x Haribo footwear exclusively through Vans’ Customs platform.