Heiser, Crandall Take On Bigger Roles At Ford Gum

Brian Heiser, Ford Gum & Machine Co., Inc.

Akron, NY — Ford Gum & Machine Co., Inc. is promoting Brian Heiser to vice-president of sales and marketing and Mike Crandell to director of sales, effective immediately.   

“The reorganization and expansion of our sales and marketing team will better prepare us to grow the company in the future,” explains George Stege, president of Ford Gum. “The additions of the Jelly Belly and Warheads licenses to our portfolio, as well as expanding our product and marketing efforts around Big League Chew, will significantly impact Ford Gum’s ability to grow. We now have the resources in place to support our growth.”

Mike Crandell, Ford Gum & Machine Co., Inc.

Heiser joined Ford Gum in 2017 at director of marketing, with more than 25 years of industry experience. In his new role, he will take on full responsibility for the day-to-day operations of the Ford Gum retail business as well as the sales and marketing office located in Buffalo Grove, IL, according to the company.

In addition to an extensive sales background in the confectionery industry, Crandell brings more than 35 years of experience in sales management to his new position, previously working for companies including Coca-Cola and Tootsie Roll Industries Inc.

He joined the Ford Gum sales team in 2016 as the regional sales manager for its Central market, and in 2017 he assumed responsibilities for the Eastern Region. He will continue to manage key accounts in the mid-Atlantic and New England markets in his role as the director of sales.