Hershey, PA — Jumping into its recently revealed initiative to focus on the better-for-you market, The Hershey Co. is introducing Organic Reese’s Peanut Butter Cups in dark and milk chocolate varieties. The company maintains this is the first mass chocolate brand to offer an organic option and the product is certified USDA Organic, Non-GMO Project Verified, and Rainforest Alliance Certified.
“We’re continuing to expand our product line so there is a Reese’s cup for nearly everyone,” says Eric Newton, brand manager Reese’s Organic. “When consumers go down the candy aisle or shop online, we want everyone to have an option to choose from, and we aren’t settling until everyone can enjoy a Reese’s product.”
The product will be available in 1.4-ounce packs with an SRP of $1.99.
Also available in a new organic offering are Organic Hershey’s milk chocolate and Special Dark bars. The 1.55-ounce bars have an SRP of $1.99.