Hershey Expands Licensed S’Mores Accessories Line In Time For Summer


Hershey, PA — The Hershey Co. is expanding its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The product line, that features backyard barbeque accessories including carrying cases, wooden and light-up skewers, will now include Hershey’s wipes, storage bags, grub holders, freezer-safe storage containers and rotating skewers.

“Consumers are continuing to find moments of goodness in simple activities like family S’Mores nights and backyard celebrations,” adds Ernie Savo, senior director, global licensing at Hershey. “We’re proud that our iconic brands have a place in these moments, and we’re eager to create partnerships that extend that relationship from our snacking portfolio to a complete experience.”

“The Hershey Company understand that consumers who have deep, personal connections to brands like to experience them in multiple ways,” says Michelle McLaughlin, CEO of Brand Activation Consulting, which is working in partnership on the project. “These new accessories from International Wholesalers as well as Hershey’s S’Mores graphics integrated in our lifestyle product stories will further those connections by allowing consumers to have a complete S’Mores celebration from beginning to end.”

Hershey’s S’Mores were among the most popular snacks of 2020, with the company reporting a 40 to 50 percent increase in sales of six-pack bars. The company also notes it saw a 10 percent increase in sales of its licensed Mr. Bar-B-Q grilling tools.

The new line will arrive at retail this month and remain in store through September.