Hershey, PA — The Hershey Co. is expanding its Whatchmacallit brand with the introduction of Whozeewhatzit bars. The new bars, which include a peanut butter crème layer and rice crisps covered in a chocolatey candy, will be available at retail in February.
The bar’s name came from a consumer contest asking Whatchamacallit fans to submit their most creative ideas for the new bar. The winner was chosen from more than 43,000 entries and awarded $5,000 and a year’s supply of the bar.
“The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more,” says Jenna Hamm, Whatchamacallit brand manager. “There were lots of great submissions but none that captured the bar’s irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit.”
The bars will be available in a 1.5-ounce size with an SRP of $1.11 and a three-ounce version with an SRP of $1.66.