Hershey, PA — The Hershey Co. has named Dave Hulays chief financial officer, succeeding Steve Voskuil. Hulays most recently served as senior vice-president, finance, and brings nearly 30 years of financial leadership experience at Hershey and Procter & Gamble.

He joined Hershey in 2012 as vice-president, finance, Canada, and has since held financial leadership responsibilities across the company’s U.S. and international businesses, global supply chain, Growth Office, mergers and acquisitions, corporate financial planning and analysis and finance strategy, global tax and treasury, and enterprise transformation.
Before joining Hershey, Hulays spent 15 years at Procter & Gamble in roles spanning commercial operations, supply chain, strategy and financial planning and analysis, global business development, and global business services across its North American and international businesses.
“Dave is a proven, enterprise-minded finance leader who has helped shape nearly every corner of this business, from our commercial and supply chain organizations to our growth agenda,” says Kirk Tanner, president and CEO of Hershey. “He leads with rigor, accountability, and courage. I’m confident he’s the right person to lead our finance organization into its next chapter.”
Voskuil, who has led Hershey’s finance organization for the past seven years, plans to retire in early 2027. He will serve as senior vice-president, strategic projects, focusing on initiatives for the CEO and board while supporting the transition to Hulays.
“I’m proud and honored to serve as Hershey’s next chief financial officer,” says Hulays. “Working alongside Steve over the years has been a privilege, and his mentorship has played an important role in preparing for this transition. Together, we’ve built a strong foundation, and I’m looking forward to driving our next generation of growth.”
Hulays holds a bachelor’s degree from the University of Waterloo and an MBA from York University’s Schulich School of Business in Toronto.