Hershey, PA — In celebration of National Peanut Butter Lovers Day, The Hershey Co. is unveiling Reese’s Ultimate Peanut Butter Lovers Cups for a limited time and bringing back Reese’s Peanut Butter Lovers Cups.
The new Reese’s Ultimate Peanut Butter Lovers Cups have no chocolate and are a 100 percent peanut butter candy-flavored shell filled with the brand’s iconic peanut butter center. Reese’s Peanut Butter Lovers Cups, introduced by the company for limited run in 2019 and 2020, feature a chocolate base with a peanut butter candy-flavored top and are filled with the brand’s peanut butter.
“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” says Margo McIlvaine, Reese’s brand manager. “The frenzy that comes with changing an icon like the Reese’s Cup is real — but you can still enjoy the classic plus get more peanut butter flavor with a new option that’s every peanut butter lover’s dream!”
Reese’s Ultimate Peanut Butter Lovers Cups will be rolled out in standard 1.4-ounce packs with an SRP $1.09, king size 2.8-ounce packs with an SRP $1.79 and miniatures in 9.3-ounce bags with an SRP of $4.09 in early April 2021.
The company is also hinting at more Reese’s brand news in the coming weeks.