Hershey Adds Holiday Baking Shapes, Hosts Baking Contest With Hallmark Channel

Hershey, AP — Holiday Baking Shapes are new from The Hershey Co. The white creme chips are red and green, and come in stocking and tree shapes.

“After seeing a huge spike in baking this past year, we were inspired to create our first-ever seasonally-shaped chips to give bakers the chance to add a unique touch to their traditional recipes,” says Mike Orr, manager of baking for Hershey.

To support the launch, Hershey has teamed with Hallmark Channel to introduce a holiday baking contest, where one consumer will win a walk-on role as a baker in a Hallmark Channel Original Movie. Now through December 31, consumers can make baked goods using any Hershey’s baking product, including Holiday Baking Shapes and submit photos and recipes via the website hersheyandhallmarkchannel.com

The partnership between the two brands also features a holiday cookbook.