Hershey’s Brand Celebrates ‘SHE’ With Iconic Chocolate Bar

Limited-edition ‘Celebrate HerSHEy’s’ milk chocolate bar

Hershey, PA — Noting there is no Hershey’s without ‘SHE,’ The Hershey Co. is honoring women and girls with limited ‘Celebrate HerSHEy’s’ bars highlighting the ‘SHE’ at the center of the brand’s logo.

To recognize International Women’s Day on March 8, the company will give the first 1,000 visitors to each of its Hershey’s Chocolate World locations (Hershey, PA, New York City Times Square and Las Vegas) one of the limited-edition bars.

“Thousands of people walk through our doors at Hershey’s Chocolate World every day and create lifelong memories. We couldn’t think of a better place to put a smile on a face through the simple gesture of ‘Celebrating SHE’ and honoring all the women in our lives by giving out these limited-edition chocolate bars,” says Suzanne Jones, vice-president, The Hershey Experience.

The company has also produced a short film featuring women whose achievements have impacted and inspired the world, including Gloria Steinem, Gilda Radner and Katherine Johnson, and is inviting consumers to share pictures on social media of women they are celebrating with the hashtag #CelebrateSHE. The company says it will share some of these stories on its social channels throughout the month of March — Women’s History Month.

“We want to encourage everyone to share some extra goodness and take a moment to celebrate the ‘SHEs’; the women and girls who have inspired us, motivated us and have made a positive change in our lives,” says Veronica Villasenor, vice-president, chocolate, Hershey.

The company goes on to note that with Michele Buck as CEO and chairman of the Board, Hershey is among only 7 percent of Fortune 500 companies that are led by women.