Hershey’s One Brands Partners With Fitness Platform Xponential+ For New Year Promotion


Boulder, CO — The Hershey Co.-owned One Brands protein bar company is kickstarting the new year with a partnership with Xponential+, a live and on-demand fitness platform from Xponential Fitness that features fitness programs including YogaSix, Club Pilates and CycleBar, to offer consumers a free two- or six-month subscription to Xponential+ with the purchase of select One Brand protein bars.

With the purchase of a single One Brand protein bar at participating retail locations, consumers receive access to live and on demand workouts. The purchase of a participating four-count pack of One Brand protein bars will be accompanied by a six-month subscription ($179 value) and the purchase of a single bar will be accompanied by a two-month subscription ($59 value) to the workout platform. The promotion will run from January 3 through February 28, 2023.

“We at One Brands are thrilled to start the new year off in partnership with Xponential+,” says Eric Clawson, general manager. “We are committed to helping consumers achieve their health and fitness goals as they enter 2023. Through this partnership, fans of One Brands will benefit from access to top-tier fitness classes from leading brands like YogaSix, Club Pilates and more that are available on demand and that best fit individual fitness goals.”

“Achieving your best self is a multifaceted equation, of which optimal nutrition plays a critical role. Given that, partnering with One Brands is an ideal fit and a great opportunity for Xponential+ to introduce itself to the loyal One Brands audience, who can later also discover in-person workouts at Xponential Fitness studios in their local markets,” says Garrett Marshall, president of Xponential+.