Hershey, PA — To celebrate Women’s History Month and International Women’s Day, The Hershey Co. is bringing back its limited-edition Hershey’s brand SHE bars for a third year. The company says the bars serve as a reminder to “take a moment and shine a light on the women and girls who inspire us every day.”
As part of the promotion, the brand is inviting consumers to recognize the women and girls in their life through the gifting of a Hershey’s SHE bar.
This year, Hershey’s brand and its nonprofit partner Girls on the Run joined forces for the second time to build upon their shared mission of uplifting women. Together, they partnered to curate 200+ adjectives that are featured on the Hershey’s SHE bars by asking Girls on the Run coaches and participants to describe an impactful woman in their lives. “She is fearless, loving, hardworking, and brilliant,” were just some of the words Girls on the Run participants shared to describe women in their lives.
“We are excited to reintroduce the Hershey’s SHE bars in new, meaningful ways as part of Hershey’s larger commitment to supporting women and girls this Women’s History Month and every month. This bar, with 200+ thoughtful adjectives created with our partners Girls on the Run, reminds us to take a moment to honor the women and girls who inspire us every day. We hope to spark meaningful, heartwarming connections through the simple gesture of giving a SHE bar to someone who has played an important role in your life,” says Katie DeCapria, brand manager, Hershey’s.
In addition to the collaboration, the company is growing its partnership with Girls on the Run through several initiatives, including sponsoring a day of one-on-one mentorship opportunities between Girls on the Run participants and Hershey leaders at the first-ever Future CEO event. Hershey will also donate to Girls on the Run to provide more women and girls with access to programs at a local and national level.
“Limitless, resilient, bold, and fierce are just a few of the powerful words that came from our members’ and the real stories about the women and girls in their lives,” says Elizabeth Kunz, CEO of Girls on the Run. “Joining forces with Hershey’s to celebrate the incredible and inspirational women and girls around us is integral to our program. It’s an honor to see our organization’s heartfelt input on the new Hershey’s SHE bar.”
The bars will be available in March in four unique wrappers in both 1.55-ounce standard bars and 4.4-ounce XL bars.