Irvine, CA — Following the success of its Hi-Chew Bite-Size Candy Shop in New York City this past June, Morinaga America, Inc. is bringing the pop-up experience to three more cities this fall: Dallas, Los Angeles and Miami.
From experiencing the brand’s history and colorful packaging to snagging newly released products, exclusive flavors and new merch, the shops bring consumers all things Hi-Chew, the company reports.
The Dallas event took place September 15 to 17, with the LA shop scheduled to be open October 27 to 29 at The Grove. The Miami location runs from November 10 to 12 in Wynwood.
The company notes customers are immersed in a fruit-forward world that evokes a sense of fun and uniqueness. Each location brings a new element that’s specific to the city, combining consumers’ hometown flare with the candy. Consumers will also be transported around the world as they explore the brand’s history and browse the display of global flavors.
The Bite-Size Candy Shop will feature exclusive products such as Yogurt Mix, Pineapple and Lillikoi, as well as classic Hi-Chew flavors including soda pop mix, banana and kiwi. What’s more, Morinaga America is using the venues to unveil Hi-Soft, a salted caramel chew that is the latest addition to its product lineup.
Exclusive branded merchandise will be available for purchase including new hoodie designs, beanies, fanny packs, and limited-edition stickers specific to each city.
“After the success of our Bite-Size Candy Shop in New York City, our brand fans were eager for more, and we’re excited to be able to bring this experience to them in Dallas, Los Angeles, and Miami this fall,” says Teruhiro Kawabe (Terry), chief representative for the USA & president, CEO of Morinaga America. “As our loyal Chew Crew continues to grow throughout the country, we’re so happy that we can bring the HI-CHEW® pop-up to each of these cities.”
