Irvine, CA — Morinaga America, Inc. is partnering with the Chicago Cubs, St. Louis Cardinals and Tampa Bay Rays to host on-site activations, product sampling and surprise elements for each of these teams during select home games throughout the 2022 season for its Hi-Chew brand.
“Hi-Chew has significantly grown in popularity among American consumers over the years,” says Teruhiro Kawabe, president and CEO of Morinaga America, “It’s only fitting that we continue to bring the Hi-Chew experience to sports fanatics across the country.”
At Wrigley Field, Cubs fans will be able to watch a video game style home run derby during an inning break. The candy will also be available to consumers during all Kids Sundays games.
St. Louis Cardinals players will have Hi-Chew dugout buckets and the brand will also sponsor the question-of-the-day and the parent dance cam at Busch Stadium.
In Tampa, Hi-Chew ambassadors will greet Tropicana Field visitors with samples and the brand will be the presenting partner of Rays Rookies Kids Club during the regular season.