Icon Foods Names Rocheleau CE0, King Moves To CIO


Portland, OR — Icon Foods has appointed Kash Rocheleau, who has served as chief financial officer since 2022, chief executive officer. The promotion comes as the company’s longtime CEO and founder, Thom King, moves into the new role of chief innovations officer, focusing on driving change and growth while expanding the Icon Food Science division.

Thom King

Rocheleau brings extensive financial and operational efficiency expertise to the position. As CEO, she will spearhead Icon’s key initiatives, directing all aspects of company operations and resources to drive the organization’s continued success and growth.

“Kash’s promotion to CEO underscores her exceptional leadership qualities, strategic vision and deep understanding of our industry,” King says. “Her progressive approach, strong business acumen and keen decision-making have played a pivotal role in shaping Icon Foods over the past five years, and they will make her a dynamic leader for our company going forward. Under her guidance, we will continue to deliver exceptional value to our customers.”

“It’s a profound honor to assume the role of CEO and lead our team into the next chapter,” Rocheleau says. “With a focus on innovation and quality, Icon Foods will continue delivering ingredient solutions that exceed expectations. The expansion of Icon Food Science, under Thom’s direction, will further enhance our capabilities to address industry demands to make deep, clean cuts to added sugar.”

Specializing in natural sweeteners, fibers and sweetness modulators, Icon Foods is an ingredient supplier with more than two decades supporting the worldwide growth of clean label food and beverage production.