Innovia To Launch Extended Portfolio Of Recycled Content Films


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Wigton, Cumbria — Innovia Films, Ltd. is launching an extension of its range of sustainable films marketed under the Encore brand name.

“One big cornerstone of the Packaging and Packaging Waste Regulation (PPWR) is the integration of a certain percentage of recycled post-consumer content into plastic packaging. This regulation will have a huge impact on how brands are going to design their packaging and the motivation for this regulation is to reduce the per capita quantity of packaging,” says Simon Huber, managing director Innovia Europe.

“Flexible packaging, being lightweight and highly resource efficient, can help reduce the total amount of packaging being used and has a much lower CO2 footprint regarding transportation than many rigid alternatives. Innovia is working with the whole value chain in initiatives like CEFLEX (Circular Economy for Flexible Packaging) to increase the recycling of this flexible packaging back into film. The inclusion of recycled content in new films is top of the list for much of the industry — moving from a linear to a more circular system,” explains Steve Langstaff, head of recycling.

The extension includes the use of chemical recycled polymer for food contact applications and the addition of mechanically recycled PCR for non-food. Innovia are also working closely with Prevented Ocean Plastic and have developed a film with 30% POP material. In all cases the key functionality of the BOPP remain intact and are comparable to virgin grade materials.

The company notes the environmental credentials of the films can be improved further, by reducing the quantity of fossil-based virgin materials and replacing with bio based polypropylene. In addition, this reduces the carbon footprint of the films further and again with no detrimental effect on film properties, according to the company.