It’Sugar Opens Store In San Francisco’s Union Square 


San Francisco — Specialty candy retailer It’Sugar has opened a 10,600-square-foot pop-up store in downtown San Francisco’s Union Square. 

The store is filled with a variety of chocolates, candy and gifts, plus in-store displays and immersive candy experiences. 

“We are excited to expand our presence in the vibrant city of San Francisco with our third It’Sugar location. With the most expansive and unique selection of confectionery treats and popular licensed merchandise, it’s a candy lover’s dream come true,” CEO and Founder Jeff Rubin states. “We have created an environment that fosters the greatest feeling of happiness — allowing you to smile and laugh out loud without judgment. At It’Sugar, it is not only about taste, but also about attitude, and visitors experience playfulness as soon as they walk into one of our locations.”

The experience-based store also includes immersive areas devoted to retro and international candy, TikTok-trending treats and more. Shop-in-shops and giant branded characters are also featured throughout.